Also, it has been designed to pair with the majority of Adobe Cloud products. 0335The Analysis Workspace Training Tutorial walks users through common terminology and steps for building their first analysis in Workspace. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. 497. Whether you are a beginner or a pro, you can use advanced features like calculated metrics, segmentation, cross-device analytics, flow analysis, and more. toll-free: 800. Watch video. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. Metrics: Reference for metrics usable in Adobe Analytics. The platform uses a variety of data. Analytics Username. To login via the Experience Cloud, click here. See how Adobe Analytics compares. Omniture, Adobe Sitecatalyst o como se conoce hoy día Adobe Analytics, es una herramienta de medición de tráfico y comportamiento de usuarios en tiempo real. Featuring a simple drag-and-drop interface, Analysis Workspace gives you in-depth analysis, detailed data visualizations, and much more. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Adobe can help. Let’s start by looking at the “in-site” reporting. Click Build. During this training, you will also be prepared for the Adobe Analytics Business Practitioner. Analytics that give you actionable insights. 5% on last year’s numbers (you can see those here). Main Takeaway Tip: This typically is the most hidden scope in both. We know digital. Data availability and latency in Adobe Analytics. Ecommerce analytics is critical to unearthing and interpreting data, which helps inform. Collect data from across all your engagement channels. e. Online sales Black Friday jumped 23. If done correctly, one treemap is present in the visualization. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. internal search), not just marketing campaigns. Bug fixes:What is Adobe Analytics?Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. Adobe Analytics Data Analyst. Analytics that give you actionable insights. View Philips’s story With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having. Our Adobe Analytics access lets you work with professional tools. Adobe Analytics learning resources. Credit Monitoring. After consulting on analytics tools for decades, our top pick is Amplitude for its slick UI and laser beam focus on user behavior and. This tutorial describes the purpose of Adobe Analytics, outlines the data that can be captured, and how to access the processed data for further analysis and export. ADOBE ANALYTICS. It helps businesses understand and evaluate customer behavior, online shopping trends, sales performance, and ROI. Via the Report Suite, Adobe Analytics is used for monitoring a large variety of metrics - sales, revenue, conversion rates, along with page performance and A/B testing tracking. 8% of all holiday spend. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics. Watch video. Easily blend Adobe Analytics data with PPC, social, email and data from other sources. The analysis covers over one trillion visits to US retail sites, 100 million SKUs, and 18 product categories — more than any other. The article goes on to say that the data shown in. S. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. View and customize reports. For Customer Journey Analytics, having. Watch video. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. • Minimum of 2 years’ experience in digital analytics. With the predictive capabilities in Adobe Analytics, you can use your data better. You can use the SDK to import libraries, register extensions, and load the. To configure an Amazon S3 bucket as the destination for a data feed: In the Adobe Analytics admin console, in the Destination section, select Amazon S3. Watch video. 0 connection guide. S. The app is intended to lend execs and business users within your company, anytime, anywhere access to insights from Adobe Analytics. Analytics that give you actionable insights. Create an attribution panel. Define the Inclusion Criteria, Return Criteria, Cohort Type, and Settings as defined in the table below. 2 billion for the five days, a slight 5. We’ve helped hundreds of clients deliver superior experiences and make confident business decisions from a. Introduction to Adobe Analytics. After the 30-day trial period, you can expect Adobe Analytics pricing to run between USD 30,000 and USD 150,000, depending on your subscription. The time that Adobe keeps this data varies from contract to contract, and is outlined in an organization’s data retention policy. Adobe Analytics is a component of the Adobe Experience Cloud. Adobe Analytics and General Data Protection Regulation (GDPR) The General Data Protection Regulation (GDPR) is the European Union’s new privacy law that harmonizes and modernizes data protection requirements. This enterprise-level suite comprises products that enable you to apply detailed segmentation and real-time analytics for your site. Analytics also comes with a powerful set of tools, including Reports & Analytics, Analysis Workspace, Report Builder, and Ad Hoc Analysis. Adobe Analytics is a potent tool for gathering and analyzing data from your website, social media channels and marketing campaigns. Adobe and its partners continue to take advantage of Adobe Analytics to create the essential integration between creatives, content, and data. While there are many new or enhanced requirements, the core underlying principles remain the same. Section 2: Analytics Strategy and Design based on a SDR (12%)Adobe is a recognised digital experience leader, and Analytics is its centrepiece. Google Analytics vs. , only two duplicate endpoints of the original stream of data). Adobe Analytics for Streaming Media Entitlement. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. Take your chance and try the connector now as it is free for 30 days. _____ Tag, you’re it. Step 2: Rule-base attribution. This video provides an overview of Analysis Workspace, Adobe's premier data visualization and analysis engine. Make the most of your Analytics investment with our free learning and support platform, Adobe Experience League. Click Add Dashboard. 2- Cost: Adobe Analytics is expensive, especially for smaller businesses or startups. Leads development efforts. Analysis Workspace provides flexible tables wi. A visit is defined as an interaction or set of interactions by an individual that consists of one or more actions. Welcome to the Adobe Analytics documentation home page. Everyone needs to collect digital data, analyse it and curate real-time insights across teams. 1. Previously, any Google AdWords/DFA or Microsoft Bing Ads data would have to be viewed in Adobe Advertising Cloud (AMO) or in Google/Bing. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the U. We know digital. Adobe Analytics is a top tier device in the digital analytics market, which rose at a stunning speed as of late. The reports say it all. Real-time analysis: Make real-time, actionable decisions utilizing key performance metrics such as media starts, across multiple channels. These parameters are normally passed in the URL and parsed by GA to populate the appropriate analytics reports. ADOBE ANALYTICS. 10 hours ago · Online spending for the season is still not expected to reach pre-pandemic levels, according to Adobe Analytics, despite growth. The Adobe Analytics Course curriculum will focus on web analytics metrics, reporting, analysis, debugging, custom events and other administration-related things, and advanced DTM. Adobe predicts a total online spend of $37. Activity Map is an Adobe Analytics application that is designed to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of your web pages. Google Analytics provides a lot of free features for its users, but Adobe Analytics is a paid tool. The home page view is customizable in Adobe Analytics and Google Analytics 4. Adobe is proud to partner with universities and institutions to ensure students enter the workforce with the in-demand skills businesses need in today’s digital, customer-experience economy. Deciding which tool is right for you in the battle of Adobe Analytics vs Google Analytics 4, ultimately boils down to your analytics maturity. We know digital. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. A common segment many in the SEO field will use is using a Natural Search segment to filter the data by. Learn more about how Adobe’s business customers use Adobe solutions to personalize and improve the performance of their websites, apps, and marketing messages, and to securely manage digital documents: Data collection in Adobe Experience Cloud;Adobe Analytics is a popular platform designed to report real-time insights and historical data to business owners about how their audiences behave, especially once these shoppers arrive on their websites. Go to Components > Segments, then click + Add. Adobe Analytics and Google Analytics 4 share the same, event-based data model. The actions in a visit can occur on the same page or on. Internal Site Search. Author of Terryn Winter Analytics, Technical Blog Portal. To share a project, go to share, share project. Sales easily surpassed Thanksgiving figures and growth rate,. See Implement Adobe Analytics using the Adobe Experience Platform Mobile SDK for more information. Adobe Analytics is part of Adobe Experience Cloud, relied upon by over 85% of the top 100 internet retailers in the US to deliver, measure, and personalize shopping experiences online. Or. Collect and measure data from multiple channels to get a complete picture of your customers and. Adobe Analytics and GA4 offer various data import methods to enable users to import data. The reports in Google Analytics do not allow drag and drop options. 916. What is Adobe Analytics? Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. Adobe Analytics is a web analytics service that helps you measure and understand your website traffic and performance. Previously, any Google AdWords/DFA or Microsoft Bing Ads data would have to be viewed in Adobe Advertising Cloud (AMO) or in Google/Bing. Analytics solutions ultimately use the data layer to populate reports. ADOBE ANALYTICS. Aplicar una demostración. Better ROI on marketing expenditure. Adobe Customer Journey Analytics is a data analysis tool to visualize omnichannel customer interactions, such as online orders and traffic, ad impressions and customer support calls. Key Callouts: Logs can only look back 3 months at a time, so you’ll have to run multiple reports to cover a time period greater than 3 months. Then, click the panel icon on the far left and drag the Analytics for. Use these tutorials to learn the features of Analytics and reap the benefits for your business. Other surging categories included apparel (up 17 percent) and stationery/office supplies (up 76 percent), aided in. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Under Learn Menu, Navigate to Certification and Accreditation > Certification > Adobe Analytics Certification. Small and midsize businesses looking for web, marketing, and predictive analytics to gain customer insights and optimize digital experiences. Sign in with your company and username Reports & Analytics is the name of Adobe Analytics’ default reporting ecosystem, where you can navigate and find your data in the system (outside of Analysis Workspace): With the advent and rise of Analysis Workspace as Adobe Analytics’ primary reporting and utilization area, many of the features of Reports & Analytics have become. You can also use attribution, AI, and machine learning to get actionable insights and personalized experiences for your customers. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. You can use the SDK to import libraries, register extensions, and load the tag configuration. 1. Whether you're strategizing an Adobe Analytics transition or refining CJA. Before adding a report (as a reportlet) to a dashboard, define the dashboard’s layout. Audience profiles. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences. The bottom line on GA4 vs Adobe AnalyticsAdobe Analytics Tutorial for Beginners in 2022In this video I show you how to get started on Adobe Analytics as a beginner and cover all aspects of the Adobe. The continued impact of the Omniture acquisition and the growing role of Adobe Analytics across the Adobe Experience Cloud will play a major role as the industry looks to the future of Adobe. Appendix for running on a server. Adobe Analytics recommends using Adobe Launch (Adobe’s latest tag management system) for implementation but it is a very complicated and much more technical job compared to Google Analytics. Add a metric that you want to attribute and add any dimension to attribute against. 21 hours ago · Adobe Analytics reported $5. Plus, you’ll know whether your ads are effective or well spent. Adobe Analytics dashboards is a mobile app that allows users anytime, anywhere access to insights from Adobe Analytics. Adobe Analytics – part of the Adobe Analytics Cloud – facilitates the work of marketers, enabling them to improve all the web site’s important marketing indicators. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. It is a common confusion among Organizations regarding their. Enables external link tracking. Via the Report Suite, Adobe Analytics is used for monitoring a large variety of metrics - sales, revenue, conversion rates, along with page performance. There, your analytics data can be used to build and enrich segments together with other first, second, or third-party data sources. And you have ability to easily curate all of this so anyone in the company can find their own insights, freeing you up to do the deep data. Counting visits with Adobe Analytics Another standard metric in the web analytics world is the visits metric, also known as the sessions metric in Google Analytics. That raises the question of how is there data for the Bots Reports. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Sign in with your company, username and password. The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics solution, while Google Analytics is only suitable for web reporting. Adobe Analytics said it expects Cyber Monday to remain the season’s and year’s biggest online shopping day at $12 billion, up 6. . With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Analytics that give you actionable insights. Both of them take you to the Segment Builder in Adobe Analytics, where you can find further instructions. Unearth the reasons behind it. Consumers spent $63. FunctionalitiesIn Google Analytics 4, you can store data for 24 months and cookies for 1 month. Analytics that give you actionable insights. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Adobe Analytics provides. An Adobe Analytics Developer needs to tag an existing native iOS app with Adobe Analytics. SiteCatalyst is one of the leading vendors in the web analytics category and is…Section 1: Analytics in the Adobe Experience Cloud Eco-system (14%) Identify features and capability of Adobe Experience Cloud ID. Adobe Analytics is a web analytics solution that enables businesses to measure, analyze and optimize their digital marketing activities. Video tutorial Transcript. Adobe Customer Journey Analytics gives you more. Analytics for Target (A4T) requires an additional 5-10 minutes of latency to allow collected data from both platforms to be stored in the same hit. Here, we’ll walk you. We invest heavily in the technologies that make predictive analytics possible, a fact which contributes to our Leader status in the Gartner Magic Quadrant for Digital Marketing Analytics and multiple Forrester Waves. Segmentation: Focus on a subset of your data. Other surging categories included apparel (up 17 percent) and stationery/office supplies (up 76 percent), aided in part. Adobe Analytics, along with Adobe Target, is used widely throughout the organisation for web performance tracking to understand the overall ecommerce performance. Make the most of your Analytics investment with our free learning and support platform, Adobe Experience League. You get powerful segmentation and easy-to-read visuals of your website data. Analysis Workspace is the premier analysis tool for Adobe Analytics. 0 API Requests; Analysis Use Cases. It focuses on the new link tracking parameters and how they ensure link uniqueness and consistency across browsers and devices, and improve the handling of link repositioning on a page. Adobe Campaign [24] is an enterprise Digital Campaign Marketing System. Select default report metrics. Live Stream data. For businesses using multiple products in the Adobe Suite, Adobe Analytics can be an easy and ideal way to gather. 2. Player Events. Let’s take a look at the benefit of integrating Analytics with the other Adobe Experience. Created for: Beginner. With GA4, since everything is considered an “event”, the data is more accurate, is collected more consistently and can have additional data, called parameters, associated with each event, like purchase value or customer type. [5] Applies to Adobe Experience Manager (AEM) only. Optimize products in the context of the complete customer experience. Advanced details: Most likely your firewall, VPN, or adblocker is blocking the url:. Adobe Analytics 2. Perhaps the most critical component of understanding a customer journey is knowing who the customer is at each step. It is still implemented through Adobe Launch and plays nicely with the Adobe. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Explore Adobe Analytics. The list view shows the lifecycle or action/state events, Post-Processed “status”, along with requisite event detail in a specially formatted view. Fallout visualizations in Analysis Workspace are used to explore where customers fall through or fall out of key flows on your digital properties. Tag management systems, including Experience Platform Tags) are the intermediaries that read the data layer, map the values to variables, and send that data to digital experience. Adobe Target easily integrates with Adobe Analytics using Analytics for Target (A4T). The software collects streaming web data and works across emerging digital channels to give users a holistic view of the customer journey and real-time insights to deliver. A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud. The Adobe Analytics product team shares quick tips, tutorials and more for the very latest innovations in Adobe Analytics and Customer Journey Analytics. The several Adobe Analytics features are divided into four main categories that help a company to make data-driven decisions effectively. With Adobe Analytics, attribution delivers on its promise. Products and Services. This can also be used to increase the number of available props, eVars, and list variables in Adobe Analytics. If you are using the OAuth authorization, regardless of how many different Adobe Analytics accounts you will be accessing, you only need a single Adobe Console API project (you will still need to have working user credentials for each account you want to access, but the Adobe Console API project is. This lets you extend the capabilities of using powerful Excel formulas and visualizations outside of the Analytics user interface. Moreover, A4T makes it easier to perform ad hoc analysis, since metrics. Not just canned reports. Key features & what it’s good at: . Analytics is the process of defining a method to transform data into actionable insights by identifying meaningful trends, making predictions, and working smarter. Adobe Analytics and Adobe Experience Manager Sites — a single source of truth for customer data and content. Within Adobe Analytics navigate to Admin > Logs > Usage & Access Logs. License Metric. 1. Data storage: Adobe Analytics stores data in a secure cloud-based environment, while Google Analytics stores data in Google's cloud infrastructure. Create and configure a new DTM property for mobile iOS and distribute the SDK embed codes to theTo track external links for your Adobe Analytics framework: Open the Adobe Analytics framework and expand the Link Tracking Configuration section. Originally written by Analytics Demystified on August 28, 2017. Most of the documentation for this API will be hosted at datanalyst. Eric has spent his time in the industry driving implementation, optimization, analysis, and data integration projects for dozens of Adobe customers on hundreds of digital experiences across all. Score 8. Use AI to improve the speed of insights so you can make data-driven decisions in an instant. Analytics that give you actionable insights. What it is: Adobe Analytics is a traditional web and marketing analytics tool part of the Adobe Experience Platform, designed to provide actionable insights. We know digital. Learn how to get started with Adobe Analytics for mobile apps using templates. Advanced details: Most likely your firewall, VPN, or adblocker is blocking the url:. Find customer insights to segment and action against, using the strong data collection capabilities of Adobe Analytics, coupled with AI and machine learning. This content is suitable for administrators, data analysts, marketers, developers, and architects. But as Adobe Analytics. Compare all levels of Analytics. toll-free: 800. This is especially true in today’s digital world, where data processing happens. It unifies all libraries and requests in a single library and a single request. It helps you discover customer intelligence with advanced machine learning and automation across every scrap of customer data from any source. Free Version. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. Introducing 21 must-see sessions - the Best of Adobe Summit On Demand. It lets you build customized requests from Adobe Analytics Data, which you can insert into your Excel worksheets. Adobe Analytics first admin guide. Preparing your Adobe Analytics data for a seamless move to Customer Journey Analytics is critical to data integrity and reporting consistency. Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. Adobe Analytics Extension 1. With our Cohort Analysis feature, you can analyze a group of people with common characteristics over a specified time period. S. Report Building. Lo que se quiere decir con esto es que, la herramienta de analítica ofrece un seguimiento o informe elaborado sobre la respuesta, acción y comportamiento (métricas) de quienes. 0335BI & Analytics. 4% year on year and accounting for 16. [4] FedRAMP Tailored applies to Adobe Analytics and Adobe Campaign only. Real-time multichannel data collection, website effectiveness measurement, and customer experience across. Post-Processed status shows you how the event was. With Analytics for Streaming Media, you. Introducing 21 must-see sessions - the Best of Adobe Summit On Demand. This video explains the purpose of Ad. If this is the first time you're getting data through the Adobe Analytics connector, a third-party notice will be displayed. Explore. Admin. Click the Data Elements tab, then click Add Data Element. Evaluating plusses and minuses of Adobe Analytics and Google Analytics. Customer Journey Analytics is our powerful, AI-driven analytics solution that gives you deep insights at every touchpoint. Adobe Analytics te permite combinar, relacionar y analizar datos desde cualquier lugar digital del recorrido del cliente. A common segment many in the SEO field will use is using a Natural Search segment to filter the data by organic traffic. In this Adobe Analytics course, you will gain in-depth knowledge of the areas such as fundamentals of adobe analytics, campaign tracking, conversions, metrics, variables, report suites, analysis, segmentation, and a lot more through real-time projects. Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. Adobe can help. From understanding channel activity to gathering real-time customer insights and opportunities,. Before you or users within your company can start using the dashboards app, you will need to create and share these score cards with them. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities. Adobe Analytics is a leader in the Forrester 2022 Digital Intelligence Platform wave with a perfect 5. With it, you can learn what’s working and what isn’t, who. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. If you use. Analytics tutorials. You can also onboard any offline data to originate data capture online. N/A. To select default metrics at the report level: Run a report. 4%. Add Adobe Analytics service to a datastream: 5: Create a mobile property. Support Hours 24 hours a day Mon-Fri in all major international cities: Global Telephone Numbers: U. Analytics tutorials. Consider it an Enterprise alternative to Google Analytics. Bureau of Labor Statistics, and uses the Fisher. Adobe Analytics pricing and packaging. You can then multiply it by a static number. The Digital Price Index is modeled after the Consumer Price Index, published by the U. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe. Additional Adobe Analytics insights. Up next. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. 8 billion online in the US, Adobe Analytics reported, offering a positive sign for retailers facing lackluster sales forecasts. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavour of Adobe Analytics that’s right for you. Web Analytics. Small Business. Adobe Analytics is an advance analytical platform backed by Adobe which helps to analyze and manipulate customers data and help to take data driven decisions. The first admin can then provision users in the organization with other key roles. Adobe Analytics: See which report suites are active on the current page. But it’s your CMS that turns those insights into moments that matter for your customers. Adobe Analytics Architect . Introducing 21 must-see sessions - the Best of Adobe Summit On-demand. Adobe highly recommends using good judgment when requesting an increase to unique values in a variable. Black Friday mall shopping has lost some of. Adobe Product Analytics offers sophisticated insights with simple workflows to help analysts, marketing. Discovers hidden patterns within your data to explain statistical anomalies, and identify correlations behind unexpected customer actions, out-of-bound values, and sudden spikes or dips for metrics across audience segments. A minimally qualified Adobe Analytics Business Practitioner typically has the following work experience: • Intermediate level role. If you are an Adobe Solution Partner, Login to your Solution Partner Portal. 1. It lets you use panels, tables, visualizations, and other components to bring data to life, curate a dataset, share and schedule projects, among other capabilities. This content is. ACE: Adobe Analytics Architect Certification Exam Guide AD0-E200. 3 billion as discounts surged across categories including toys, electronics, computers, televisions, and apparel As online spending picked up, consumers sought greater payment flexibility, with Buy Now Pay Later service revenue rising 88 percent. It has launched careers in fields from data science and product management, to consulting and marketing. For more information, visit the documentation. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. Configure the following properties according to your requirements. Contact Google and provide the following information: Account ID: Adobe’s account ID with Google. 6; The initialized Analytics tracker is now exposed through a shared module in the Adobe Experience Platform tag extension so other extensions can include code to interact with it. Analytics extension: Add the Adobe Analytics extension in Adobe Experience Platform Data Collection Tags, and implement the Mobile SDK library in your app. The following information. Activity Map lets you set up different views to visually identify the acceleration of customer activity, quantify marketing initiatives, and. Adobe Analytics doesn’t do this out of the box, but if you know how to use the tool, there are some creative ways that you can add click-through. Customer ID: Adobe’s customer account ID with Google. 3- Resource-Intensive: Adobe Analytics is resource-intensive in terms of both time and personnel. As noted, Google gets high marks for their integration with other Google platforms. Adobe Analytics allows you to measure activity from mobile apps, mobile web, video and even off-line data. Contact Adobe Customer Care if you would like more information on.